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An AI assistant for your website

An answer at the moment someone
doesn't want to search or wait.

Cipher helps visitors straight away with their first questions, so things become clear sooner and personal contact is only needed when it actually adds something.

Try Cipher

from € 750 excl. VAT can also be added to your current website

Cipher on this page

So what can an assistant like this actually answer?

Try it with the assistant that's already here.

The questions below open Cipher in the bottom right. There's no separate demo window.

Is this something for you?

An assistant isn't a goal in itself. It only earns its place when visitors keep asking the same questions and don't want to wait for an answer. Here's what that usually looks like.

Worth it when

  • The same questions keep coming back.

    About prices, how you work, delivery times or what someone needs to supply.

  • Visitors want clarity before they get in touch.

    Almost nobody sends an email over one short question. That visitor clicks away.

  • Your information has clear boundaries.

    What the assistant needs to know is largely settled and doesn't change daily.

Less urgent when

  • You almost never get a question you've answered before.

    Every enquiry is so specific that it needs a conversation either way.

  • You're reachable around the clock.

    Anyone who calls or emails has an answer within minutes, outside office hours too.

  • Everything is already unmistakably on one page.

    Visitors find what they need without searching and don't drop off there.

In practice the right-hand column rarely applies all the way. Questions come back more often than you'd think, and most visitors don't email — they click away. Not sure? Tell me about your situation. If an assistant adds little, I'll just say so.

Giving answers, not inventing them.

That's what it's for: answering questions at moments when you can't. It does that with the information you supply. If a question is unclear, or the answer isn't in there, it says so and points the visitor onwards — instead of making up something that isn't true.

Most of the time The question falls within your information

Then the visitor simply gets an answer: straight away, in plain language and without a sales pitch.

When in doubt The question is unclear or falls outside it

Then it asks a follow-up question or refers the visitor to you. No invented answer for you to correct later.

What gets easier for your visitor?

Not more features for the sake of features. Mainly fewer steps between a question and the information that's already on your website.

Less searching
A visitor can simply ask the question, without first finding the right page or the right heading.
Clarity sooner
Recurring questions can be answered immediately, using the information you set out in advance.
Also when you don't reply
The same basic information stays available outside your working hours, without pretending personal contact is no longer needed.

What does the assistant cost?

Setting it up starts from € 750 excl. VAT. After that it's pay as you go: you're only billed for what you use. No fixed monthly fee and no contract that rolls on.

Setting up

from € 750

excl. VAT · to set up, scope and test the assistant

Usage

Pay as
you go

excl. VAT · you're only billed for what you use · monthly, in arrears

Frequently asked questions

Anything else you'd like to know?

Can the assistant go on my existing website?

Yes. The assistant can be set up separately from a new website, as long as it can be placed on your site.

What happens when it doesn't know something?

Then it says so. I set it up so that an answer has to be grounded in your information. If that grounding is missing, it stops rather than inventing certainty of its own.

Can it say things that are wrong?

An AI assistant can make mistakes. That's why it gets a clearly bounded knowledge base and instructions not to guess beyond that information.

How long does it take to set up?

That depends on how much the assistant needs to know and how complete that information already is. We agree up front what goes in and when the first version is ready to test.

How are the usage costs calculated?

Building it starts from € 750 excl. VAT. After that it's pay as you go: you're only billed for what you use. So the amount differs per month and is invoiced monthly in arrears.

Can I switch it off later?

Yes. The assistant can be taken off the site later. For as long as it's running, you only pay for what's actually used.

Ask it something first. Then decide.

Open Cipher here on the page, or send me your situation if you want to know whether an assistant would add anything.